Skip to main content

Posts

Showing posts from December, 2017

SHORT INTERVIEW OF BRAND PROFESSIONALS IN BANKING AND FINANCE INDUSTRY

As the world of banking continually changes, ushers an era of all things digital. ICE Business Times speaks with the successful brand professional who is making their mark in the financial industry. He explain the dynamics of the new age, the challenges of the market, and their passion for the job. Anwar Ehtesham, Head of Brand, Dhaka Bank Limited A Decade of Challenges and Changes We are going through the most significant cultural shifts of our time. Attitude towards getting services, level of expectations from the service providers, service delivery/consumption process, media consumption patterns, information search methods, etc. are changing every day. Customers are getting more powerful and demanding; the banking Industry is also experiencing the same. Innovation and marketing are therefore getting essential not anymore for its growth only, but also for the survival. Challenges in the Financial Industry As per my understanding, the need of banks will reduce

GO GLOBAL, ACT GLOBAL

Go Global Act Local - one of the commonly used terms probably all of us have come across. Yes, many will vote for it. But is it really as effective as we know? I have my personal observations on this. In this hyper-connected world, a brand somehow goes global even if you don't want to. It is because someone somewhere looking for a product that exactly matches their needs. And we have social channels, search engines, classified ad sites, and so on. So, a brand has every potential to spread like anything. Now, what that brand really stands for is a different discussion all together and I'm not going into that. I think, products are already global from the very date of its production. Then why do you act like a local brand while operating in a foreign market? In many situations, I have seen, customers prefer certain products for not being local. So, why pushing that? Moreover, people these days are smarter than ever before. They can tell why a brand desperately tries to ac

MARKETING IN SOCIAL PLATFORMS

I was having a discussion with one of my fellow mates on the other day. Our topic was placing advertisements in social media. Social media these days not limited to social networking anymore; it's socially accepted (!) advertisement funnel. Yes, nothing to cheer about. Rather I'm a bit worried and annoyed. Just because Brand XYZ did well using social media as their communication channel doesn't mean your brand will get similar attention and/or results. While designing a campaign across different social platforms, it's extremely important for you to know about your target audience, your specific objectives from different platforms and how your target audiences consume these different platforms/social network. You may have handful of budget and you may know how to create attractive contents; but still you may not be heard/seen in social platforms. Say for example, YouTube is very popular among your target audience. To be successful in YouTube, it is important