As the world of banking continually changes, ushers an era of all things digital. ICE Business Times speaks with the successful brand professional who is making their mark in the financial industry. He explain the dynamics of the new age, the challenges of the market, and their passion for the job. Anwar Ehtesham, Head of Brand, Dhaka Bank Limited A Decade of Challenges and Changes We are going through the most significant cultural shifts of our time. Attitude towards getting services, level of expectations from the service providers, service delivery/consumption process, media consumption patterns, information search methods, etc. are changing every day. Customers are getting more powerful and demanding; the banking Industry is also experiencing the same. Innovation and marketing are therefore getting essential not anymore for its growth only, but also for the survival. Challenges in the Financial Industry As per my understanding, the need of banks will reduce ...
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