MARKETING IN SOCIAL PLATFORMS

I was having a discussion with one of my fellow mates on the other day. Our topic was placing advertisements in social media. Social media these days not limited to social networking anymore; it's socially accepted (!) advertisement funnel. Yes, nothing to cheer about. Rather I'm a bit worried and annoyed.

Just because Brand XYZ did well using social media as their communication channel doesn't mean your brand will get similar attention and/or results. While designing a campaign across different social platforms, it's extremely important for you to know about your target audience, your specific objectives from different platforms and how your target audiences consume these different platforms/social network. You may have handful of budget and you may know how to create attractive contents; but still you may not be heard/seen in social platforms. Say for example, YouTube is very popular among your target audience. To be successful in YouTube, it is important for you to know what your target audiences watch in YouTube. It's equally important to know how your audiences are using this platform; are they visiting the platform through random leads from other platforms/links, or they are searching the trending words/topics inside the platform? There can be many questions like these. Please try to find more of these questions and figure out the answers accordingly. The more you know about your audiences, the better.

In any communication, there are more than just one objectives; brand communication is even more intense. Be sure that you know all the objectives and the consequences beforehand; at least the major ones. Also set goals and landmarks to evaluate your performance. You cannot win overnight, no one can. So, be patient but learn fast on the other hand. Remember, everything has a threshold level. After this level, things will start auto recruiting. So, try to figure out your threshold level by assessing your competitors' threshold level as well as your very own capabilities that set the threshold level for your brand.

Tell what do you think about this small article. Don't forget to comment below. Also stay tuned. I'll be coming up with more of these digital marketing discussions and my very own opinions.