Skip to main content

MARKETING IN SOCIAL PLATFORMS

I was having a discussion with one of my fellow mates on the other day. Our topic was placing advertisements in social media. Social media these days not limited to social networking anymore; it's socially accepted (!) advertisement funnel. Yes, nothing to cheer about. Rather I'm a bit worried and annoyed.



Just because Brand XYZ did well using social media as their communication channel doesn't mean your brand will get similar attention and/or results. While designing a campaign across different social platforms, it's extremely important for you to know about your target audience, your specific objectives from different platforms and how your target audiences consume these different platforms/social network. You may have handful of budget and you may know how to create attractive contents; but still you may not be heard/seen in social platforms. Say for example, YouTube is very popular among your target audience. To be successful in YouTube, it is important for you to know what your target audiences watch in YouTube. It's equally important to know how your audiences are using this platform; are they visiting the platform through random leads from other platforms/links, or they are searching the trending words/topics inside the platform? There can be many questions like these. Please try to find more of these questions and figure out the answers accordingly. The more you know about your audiences, the better.

In any communication, there are more than just one objectives; brand communication is even more intense. Be sure that you know all the objectives and the consequences beforehand; at least the major ones. Also set goals and landmarks to evaluate your performance. You cannot win overnight, no one can. So, be patient but learn fast on the other hand. Remember, everything has a threshold level. After this level, things will start auto recruiting. So, try to figure out your threshold level by assessing your competitors' threshold level as well as your very own capabilities that set the threshold level for your brand.


Tell what do you think about this small article. Don't forget to comment below. Also stay tuned. I'll be coming up with more of these digital marketing discussions and my very own opinions.
Labels:

Comments

Post a Comment

Popular posts from this blog

THE BIGGEST MISTAKES I SEE ON RESUMES, AND HOW TO CORRECT THEM

I've sent out hundreds of resumes over my career, applying for just about every kind of job. I've personally reviewed more than 20,000 resumes. And at Google we sometimes get more than 50,000 resumes in a single week I have seen A LOT of resumes. Some are brilliant, most are just ok, many are disasters. The toughest part is that for 15 years, I've continued to see the same mistakes made again and again by candidates, any one of which can eliminate them from consideration for a job. What's most depressing is that I can tell from the resumes that many of these are good, even great, people. But in a fiercely competitive labor market, hiring managers don't need to compromise on quality. All it takes is one small mistake and a manager will reject an otherwise interesting candidate. I know this is well-worn ground on LinkedIn, but I'm starting here because -- I promise you -- more than half of you have at least one of these mistakes on your...
Post a Comment
Read more

VALUE CO-CREATION: A NEW WAY OF THINKING

The topic I am doing to discuss today is pretty new in the subcontinent. However, it has been practiced in the western parts of the world since 2000. The interesting fact is that, many firms of our country are practicing this concept without even having any clue. Marketing is all about commonsense indeed. So, my approach here would be to fine tune the “commonsense”, describe some of the benefits and principles. We are going to talk about co-creation. Let me start with the bookish definition. Co-creation is a form of marketing strategy or business strategy that emphasizes the generation and ongoing realization of mutual firm-customer value. It views markets as forums for firms and active customers to share, combine and renew each other’s resources and capabilities to create value through new forms of interaction, service and learning mechanisms. It differs from the traditional active firm – passive consumer market construct of the past. In easy words, co-creation...
Post a Comment
Read more