Skip to main content

SIMPLE STEPS TO REFINING YOUR PERSONAL BRAND

It occurred to me after getting some comments about my last post that I hadn’t clearly stated how you can apply my experience to refining your own personal brand, which was really kind of the point! So here is the exercise in four sort of simple steps.

This exercise will provide you with a powerful statement of who you are that is backed up by your own real life revelations, trials, tribulations and joys. If you get stumped, feel free to give me a shout from the contact page, or via the comments section.

How to refine your personal brand:

1. Take stock of the last 1-3 years of your life
Write down your major events and life experiences. Highlight both the bad and good. Even during a tough year, you’re sure to find some beautiful moments. Write them all down as either a list or a story – whichever your preference. I find it easier to write them as a story because it helps me process the events and find connections. Writing things down like this can be tough, but the reflection time will do your soul some good.

2. Reflect on your strengths and beliefs
Now that you have your story or list, write down 5-10 personal strengths and beliefs that helped you make it through the period of time. These don’t necessarily have to be deeply profound things – it can be anything. Your performance increase while on coffee could qualify, as could the inspiration you get from seeing your child grow.

3. Drill down on your biggest strengths
Got that list of 5-10 personal strengths and beliefs? Good. Now, think about what it is that you do. What do you bring to your clients, family, friends, or boss? How do you help them? In this step, you will drill down your list to no more than 3 strengths. I often find that the first list of 5-10 items contains some overlapping qualities. Find the similarities and use one word or phrase to combine those into one strength.


4. Say it and believe it
Now that you have a short list of 1-3 items, you should have a powerful testament to who you are and what you offer your clients. Repeat it to yourself, and make it part of your mantra. It may well change the way you talk about yourself and market your products and services. It will definitely provide you with a powerful statement of who you are that is backed up by your life experiences.

Comments

Popular posts from this blog

THE BIGGEST MISTAKES I SEE ON RESUMES, AND HOW TO CORRECT THEM

I've sent out hundreds of resumes over my career, applying for just about every kind of job. I've personally reviewed more than 20,000 resumes. And at Google we sometimes get more than 50,000 resumes in a single week I have seen A LOT of resumes. Some are brilliant, most are just ok, many are disasters. The toughest part is that for 15 years, I've continued to see the same mistakes made again and again by candidates, any one of which can eliminate them from consideration for a job. What's most depressing is that I can tell from the resumes that many of these are good, even great, people. But in a fiercely competitive labor market, hiring managers don't need to compromise on quality. All it takes is one small mistake and a manager will reject an otherwise interesting candidate. I know this is well-worn ground on LinkedIn, but I'm starting here because -- I promise you -- more than half of you have at least one of these mistakes on your...

MARKETING IN SOCIAL PLATFORMS

I was having a discussion with one of my fellow mates on the other day. Our topic was placing advertisements in social media. Social media these days not limited to social networking anymore; it's socially accepted (!) advertisement funnel. Yes, nothing to cheer about. Rather I'm a bit worried and annoyed. Just because Brand XYZ did well using social media as their communication channel doesn't mean your brand will get similar attention and/or results. While designing a campaign across different social platforms, it's extremely important for you to know about your target audience, your specific objectives from different platforms and how your target audiences consume these different platforms/social network. You may have handful of budget and you may know how to create attractive contents; but still you may not be heard/seen in social platforms. Say for example, YouTube is very popular among your target audience. To be successful in YouTube, it is important ...

VALUE CO-CREATION: A NEW WAY OF THINKING

The topic I am doing to discuss today is pretty new in the subcontinent. However, it has been practiced in the western parts of the world since 2000. The interesting fact is that, many firms of our country are practicing this concept without even having any clue. Marketing is all about commonsense indeed. So, my approach here would be to fine tune the “commonsense”, describe some of the benefits and principles. We are going to talk about co-creation. Let me start with the bookish definition. Co-creation is a form of marketing strategy or business strategy that emphasizes the generation and ongoing realization of mutual firm-customer value. It views markets as forums for firms and active customers to share, combine and renew each other’s resources and capabilities to create value through new forms of interaction, service and learning mechanisms. It differs from the traditional active firm – passive consumer market construct of the past. In easy words, co-creation...