Skip to main content

SIMPLE STEPS TO REFINING YOUR PERSONAL BRAND

It occurred to me after getting some comments about my last post that I hadn’t clearly stated how you can apply my experience to refining your own personal brand, which was really kind of the point! So here is the exercise in four sort of simple steps.

This exercise will provide you with a powerful statement of who you are that is backed up by your own real life revelations, trials, tribulations and joys. If you get stumped, feel free to give me a shout from the contact page, or via the comments section.

How to refine your personal brand:

1. Take stock of the last 1-3 years of your life
Write down your major events and life experiences. Highlight both the bad and good. Even during a tough year, you’re sure to find some beautiful moments. Write them all down as either a list or a story – whichever your preference. I find it easier to write them as a story because it helps me process the events and find connections. Writing things down like this can be tough, but the reflection time will do your soul some good.

2. Reflect on your strengths and beliefs
Now that you have your story or list, write down 5-10 personal strengths and beliefs that helped you make it through the period of time. These don’t necessarily have to be deeply profound things – it can be anything. Your performance increase while on coffee could qualify, as could the inspiration you get from seeing your child grow.

3. Drill down on your biggest strengths
Got that list of 5-10 personal strengths and beliefs? Good. Now, think about what it is that you do. What do you bring to your clients, family, friends, or boss? How do you help them? In this step, you will drill down your list to no more than 3 strengths. I often find that the first list of 5-10 items contains some overlapping qualities. Find the similarities and use one word or phrase to combine those into one strength.


4. Say it and believe it
Now that you have a short list of 1-3 items, you should have a powerful testament to who you are and what you offer your clients. Repeat it to yourself, and make it part of your mantra. It may well change the way you talk about yourself and market your products and services. It will definitely provide you with a powerful statement of who you are that is backed up by your life experiences.

Comments

Popular posts from this blog

ESSENCE OF ENGAGEMENT IN DIGITAL SPACE

Once again, I’m not a social media marketing expert and I don't pretend to be one. My social media marketing knowledge is limited to the things I learn everyday by observation. Many of you have already gone through my previous blog namely, ‘Marketing in a Digital Space’. Those who didn’t get the chance to go through; don’t sweat. You may read it from the link below: http://meet-ehtesham.blogspot.com/2017/04/interviewer-to-candidate-do-you-have.html
That article was about the principles of promotion when you are in digital space. It mostly tells you about “going digital and acting normal”. At the final paragraph, I mentioned that we should put more and more WOW elements in social media to be successful. There were other points as well. But this is the toughest and most important of all.
Very recently I have conducted an experiment. Let me give you the background first. I have almost 700+ friends and 1K+ followers on my Facebook. My posts are usually pretty boring and hence very few…

MARKETING TODAY IN DIGITAL SPACE

Interviewer to a candidate, “Do you have any leadership quality?” The candidate replied, “I believe so. I have 87 followers on Facebook.”
I think this joke clearly illustrates how digitization has impacted our everyday lives. One of the things we do first in the morning is to check our mobile phone’s notification bar. While working, eating, even in a close social gathering, we tend to check our mobile phones repeatedly. ‘What did I miss? What did I miss?’. Moreover, we tend to easily believe what we see in social media, especially, on Facebook. We rarely check the authenticity of the news or content. Why? It is because 1.2K people that I don’t even know and 54 people from my circle (maybe) liked the post. Strange! Yes, this is an alarming scenario.
One of the commonly and frequently used IMC (integrated marketing communication) terms is 360 degree marketing approach. Yes, 360 means using all possible communication channels at once to push certain message(s). Good idea. And I’m not agai…

ADVERTISING SIMPLIFIED

That day, I was going through an article which says that 38% of US adults use ad-blockers in their mobile phones and 0.35% average display ad click-through rate. Furthermore, Havas Media Group UK has already frozen spending on Google and YouTube. Another research shows that general visitors of different webpages (in desktop version) cannot recall any brand/communication/contents that are placed in the right side of the website. Can you imagine this? So, what are the ways to overcome this? Many advertisers these days are coming up with some phenomenon infotainments, infographics, interactive contents, etc. through different media channels (both conventional and social media) to keep their customers engaged. But how successful they are?
I don’t consider myself as a creative person. Moreover, the marketing knowledge I have is the very basic. So, pardon me if I sound loud to you. In case of developing a creative/ad, I personally follow a simple theory. Trust me, it helps a lot. The theory …