Go Global Act Local - one of the commonly used terms probably all of us have come across. Yes, many will vote for it. But is it really as effective as we know? I have my personal observations on this. In this hyper-connected world, a brand somehow goes global even if you don't want to. It is because someone somewhere looking for a product that exactly matches their needs. And we have social channels, search engines, classified ad sites, and so on. So, a brand has every potential to spread like anything. Now, what that brand really stands for is a different discussion all together and I'm not going into that. I think, products are already global from the very date of its production. Then why do you act like a local brand while operating in a foreign market? In many situations, I have seen, customers prefer certain products for not being local. So, why pushing that? Moreover, people these days are smarter than ever before. They can tell why a brand desperately tries to ac
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